Tuesday Mar 08, 2022

#78 It’s All About Relationships - Travis L Scott

"It's about relationships. Bottom line, build relationships. Not just when you need to. I think the worst mistake people make is when they think of networking and using something like LinkedIn, they wait until they're desperate." "And that desperation comes through, right." "So I would say it's all about relationships." Travis L Scott.

Travis L Scott is a former recruiter who is annoyed by recruiters. He believes the way companies hire is broken and we talk about how transactional recruitment is, especially in larger companies. It's a numbers game. So we go into life beyond those numbers - from the perspective of recruiters and candidates. We talk about the importance of developing and nurturing relationships throughout our careers; not waiting until we are desperate, especially if we have a non-linear career. Travis shares a story about accidentally finding himself in a role where he became 'boxed-in' and how starting a side-gig set him free. We chat about being "an expert" and the cognitive entrenchment that might result in. And we cover the fact that there is always so much more to learn and some of the ways we can keep learning.

Travis L. Scott is the Founder of RainierDigital, an inbound marketing consultancy and agency focusing on recruitment marketing, B2B, and non-profit organisations. Travis loves to help things grow - whether it's plants or a company's marketing potential. And he loves to teach and share what he has learned with people. The core of his business is helping companies and non-profits optimise processes and workflows to then leverage technology to save money, create efficiency, and, ultimately, grow. Most recently, Travis was the Director of Marketing at ISM, a Denver-based B2B company. He has written for the employer brand sites of Microsoft and Dunkin' Brands, and has contributed to Recruiting Daily’s blog.

Connect with Travis:

On LinkedIn

Through his website Rainier Digital

On Twitter

Podcasts: The Winding Road and Marketing Unboxed

Resources Mentioned:

Dorie Clark The Long Game

Benjamin Zander The Art of Possibility

Seth Godin Seth's Blog

Adam Grant WorkLife Podcast

Cal Newport So Good They Can't Ignore You

Gary Vee